In the past, attracting customers meant mastering Google Ads: select prime keywords, set your bids, and watch the inquiries pour in. But that tried-and-true approach is fading fast.
Advanced AI systems such as ChatGPT, Grok, Gemini, and Claude are reshaping the search landscape. Buyers are skipping traditional search engines and turning straight to these models with conversational questions like, “What’s the best solution to manage my customers?” or “Which company can best handle complex data analysis?” or “Who can help me protect our organization’s PHI?”. The real game-changer? These LLMs skip the ads entirely.
Instead, they spotlight valuable content.
There’s no buying your way into an AI’s recommendations. No auctions, no outbidding rivals. To get featured in AI-generated advice, your knowledge and insights must be freely accessible online. These models draw from robust, public resources packed with real information and they particularly love net-new data rich content, not slick promotional blurbs.
The upshot? Businesses must constantly create substantive, evidence-based marketing materials: in-depth reports, expert analyses, survey findings, and authoritative content that prove your industry mastery.
Today, savvy organizations understand that to shape and train AI outputs, they need to supply material that’s research-centric. But real research takes time and money. Hiring a traditional research firm costs tens of thousands of dollars and takes months which makes it antithetical to this new world of needing lots of data-rich marketing output.
Reaction empowers you with professional-grade, self-directed research capabilities at a fraction of the cost. Craft surveys, gather data, analyze results, produce custom reports, and roll out trustworthy, insight-heavy content in a fraction of the time of a research firm, enabling you to bypass the usual bottlenecks. This is precisely the high-value content that AI loves to ingest and reference.
To thrive in this evolving ecosystem, forget pumping more money into research firms and ads. Focus on producing superior data instead.
If you want your company to really show up in this new landscape, you don’t need a bigger ad budget. You need a (much) better way. Reaction delivers what you need swiftly, economically, and optimized for LLMs.
Let me show you how. Click here to schedule a call and I’ll walk you through it.
Reaction is a growth acceleration platform that companies use to easily manage client relationships, uncover new opportunities, and grow their business. Our platform is specifically designed to run client programs, manage employee feedback, gather critical market insights, increase mindshare, generate new business, and analyze existing data sources.
