
Why We Built Our Own “CRM”
If you’ve spent time evaluating CRMs, you’ve probably noticed they all feel remarkably similar. Most are built the same way, for every industry, which means they’re built for no one in particular.
Straight From Reaction

If you’ve spent time evaluating CRMs, you’ve probably noticed they all feel remarkably similar. Most are built the same way, for every industry, which means they’re built for no one in particular.

Most companies don’t realize they’re overwhelming their own customers — not because they’re trying to, but because every department communicates independently with no automated coordination between them.
The OverReaction Podcast
Imad Nijim joins Jeremy for episode 32 of the OverReaction podcast. Imad is the CEO of AdvaHealth Solutions, a next generation cloud-native medical imaging IT company.
Demetri Giannikopoulos joins Jeremy for episode 31 of the OverReaction podcast. Demetri’s the Chief Innovation Officer for Rad AI and before that was the Chief Transformation Officer at Aidoc. He’s also worked for Nuance Communications and Dictaphone.
Most teams run their growth engine across five different tools that don’t talk to each other. Reaction changes that — one platform, every tool you need, all working in sync.
Reaction helps organizations unify audience intelligence, coordinate engagement, and simplify growth operations across the customer lifecycle.