
Faster to the Wrong Place: The Problem With AI Bolt-Ons
There’s a pattern showing up across companies of all sizes right now, and it’s worth pointing out: more AI tools, more cost, more complexity, yet with little real improvement in outcomes.
Straight From Reaction

There’s a pattern showing up across companies of all sizes right now, and it’s worth pointing out: more AI tools, more cost, more complexity, yet with little real improvement in outcomes.

Most CRMs, marketing automation solutions, and customer experience management platforms share a hidden flaw: they were designed to help people do their jobs, but not to help them succeed at them. That distinction sounds subtle but it isn’t.
The OverReaction Podcast
Imad Nijim joins Jeremy for episode 32 of the OverReaction podcast. Imad is the CEO of AdvaHealth Solutions, a next generation cloud-native medical imaging IT company.
Demetri Giannikopoulos joins Jeremy for episode 31 of the OverReaction podcast. Demetri’s the Chief Innovation Officer for Rad AI and before that was the Chief Transformation Officer at Aidoc. He’s also worked for Nuance Communications and Dictaphone.
Most teams run their growth engine across five different tools that don’t talk to each other. Reaction changes that — one platform, every tool you need, all working in sync.
Reaction helps organizations unify audience intelligence, coordinate engagement, and simplify growth operations across the customer lifecycle.