The team that designed the platform is the team you work with.
Reaction’s growth operating system is built and supported by the same people who have been running customer and market programs since 2003. When you buy Reaction, you work with us.
The founding team has run customer and market engagement programs for B2B companies in regulated industries since 2003, starting in healthcare. That is two decades of work, not two funding rounds.
Implementation, research design, and product questions go to the people who shipped the platform.
Designed for teams that have to control sensitive customer data, whether that’s health information or the equivalent in other regulated markets.
Operators, product, engineering, and advisors who have commercialized enterprise products and solutions before. Lean on purpose.
President
Jeremy runs Reaction and leads product strategy. He has helped enterprises run customer and market programs since 2003, including years as a partner and EVP at KLAS. He started Reaction because the alternatives were slow-moving firms, clunky tools, or doing nothing. He still talks to customers every day, and uses Reaction’s platform himself so it stays simple enough for an executive tour.
Product
Brody leads the product team. He owns the system that turns CRM, customer experience, marketing automation, and audience intelligence into one operating system. If a workflow is confusing, it lands on his desk.
Customers
Emma leads customer experience. Her team gets new customers onto the platform, keeps them oriented, and stays with them until the workflow is producing something they use.
Marketing
Matea leads marketing. She runs the site, the campaigns, and the content a skeptical buyer in a regulated market can check. Design-literate, allergic to fluff.
Advisor
Advisory board member since 2013. Former VP at National Decision Support Company (acquired by Optum). Sales and marketing operator in healthcare technology and medical imaging.
Advisor
Former VP of Marketing & Operations at Reaction. Built marketing and PR at Qualtrics before returning to research; now on faculty in PR at the University of Connecticut.
Advisor
Head of sales and marketing at BINGLI. Decades commercializing healthcare technology: new products, recurring revenue, and teams that have to sell into real health systems.
Reaction helps organizations unify audience intelligence, coordinate engagement, and simplify growth operations across the customer lifecycle.