Over the past year I’ve noticed a trend on LinkedIn with posts getting less traction even though Follower counts have been increasing. I’ve also observed LinkedIn constantly trying to sell their Boosting option to “help” users’ content gain greater visibility.
So, because my background is in research, I figured I should do some quick research with industry peers to see if they’re spending more with LinkedIn in an effort to reclaim the visibility (and reach) their posts, and published content, used to get.
Basically is LinkedIn becoming even more “pay to play”?
Here’s what I found out…
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