Microsoft Acquires Nuance

We hope you find this article interesting and informative. We used our Reaction research platform to gather all of the data for it. Whether you’re a hospital, clinic, payer, or vendor, you too can use our platform for your own research programs and projects.

Microsoft acquiring Nuance is a big deal, pun intended. It’s one of Microsoft’s biggest, most consequential, acquisitions ever and represents one of the largest acquisitions by a Big Tech firm of a major healthcare IT solutions provider. 

Nuance (through its myriad products such as Dragon) is used, in some capacity, by most healthcare organizations (hospitals, clinics, post-acute) across the US, so the hope is that Microsoft “does no harm” to Nuance or to its many healthcare users and could, perhaps, even improve things.. Fingers are crossed. 

This research (launched and completed in May 2021) focuses on the perspectives of clinicians, and other healthcare decision makers, about what implications exist regarding Microsoft acquiring Nuance.

Market Awareness

It’s remarkable to see the vast majority of the market is rather unaware this acquisition is happening. Stealth mode is usually a term reserved for new startups not mega acquisitions like this.

“They are buying [Nuance] because their own word recognition is not anywhere near as good. Nuance is the industry standard and I love their medical version.”

Impact of the Acquisition
This is where the rubber meets the proverbial road – do healthcare organizations think this acquisition will be a net positive or a net negative. 32% of organizations are optimistic while 25% hold a grimmer view of the future.

Impact on Future Business

The (multi)billion dollar question is how will this acquisition affect the “green field” opportunity” – i.e. the buying decisions of organizations who aren’t customers of either company. 22% lean towards becoming a customer while 26% feel the opposite. This deal will hinge, in large part, on the decision of the 52% who remain undecided

“Nuance primarily developed dragon dictate, dragon medical, etc. The software could account for regional dialects and pronunciations with surprising accuracy and speed. While apple products have decent voice recognition for everyday use it would pale compared to dragon medical. Since major medical systems use Epic software which practically requires dragon dictate to be functional or efficient for physicians and hospital systems, potential spike in software prices or lack of support or availability could be disastrous and economically unsound for medical care. As a general rule Microsoft rarely buys something to improve or integrate it with their portfolio of products; typically they are trying to take the software out of play or capture the user database for future sales.”

The results make it pretty obvious that, at this stage at least, the healthcare provider market overall is cautiously optimistic that the outcome of Microsoft buying Nuance will be a net positive. The last acquisition in healthcare that had similar positive vibes from the market was when Philips bought Carestream Health. The key will be if Microsoft can translate this goodwill into reality as it integrates Nuance employees and solutions into its massive, global organization. As the immortal Bard once penned – “ay, there’s the rub”…AI continues to rise in importance. When we first started doing this research in 2017, only 65% or organizations felt that AI was important compared to 83% today.

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