Why Your Business Needs to Create an Ideal Customer Profile
January 20, 2026
The most accurate ideal customer profile is built by analyzing your happiest existing customers, not by guessing which prospects might convert.
Straight From Reaction
The most accurate ideal customer profile is built by analyzing your happiest existing customers, not by guessing which prospects might convert.
AI is rapidly becoming embedded in customer experience and voice-of-customer programs.
The OverReaction Podcast
Watch Jeremy Bikman interview Mary Womack. Mary Womack is a Federal Health IT strategist and the author of “Mission Meets Tech,” a LinkedIn newsletter exploring the intersection of defense, digital health, and innovation.
Watch Jeremy Bikman interview Rusty Atkinson. Rusty is a long-time IT executive across multiple industries and has worked for major players such as McAfee and Citi as well as innovative pioneers like Signify Health and Clearway Health.
Full Suite of Solutions
The Reaction platform is a powerful, intuitive platform that supplies a full suite of solutions: customer management, sales/marketing automation, survey tools, analytics, custom reporting, and personalized dashboards.