Hospital Reputation 2020

We hope you find this article interesting and informative. We used our Reaction research platform to gather all of the data for it. Whether you’re a hospital, clinic, payer, or vendor, you too can use our platform for your own research programs and projects.

This marks the 4th year where we’ve gather data from hospital leaders, physicians, and other key decisions makers about which health systems they feel lead the way in innovation, delivery transformation, and improving quality while containing costs. We also collected information about how these individuals feel about those institutions from a reputation standpoint. So this study is more of a peer review than anything else. A few quick tidbits:

  • This year we had 552 participants which was a nice bump from the 341 who participated the previous year.
  • We continue to see the vast majority of participants (more than 95%) select hospitals other than their own.
  • We also continue to see very few repeat participants. Only 10% of the data came from participants in last year’s report.

Models for Innovation

Hospitals that take calculated risks, try new things, and move healthcare forward are, by definition, innovators. They are the point of the spear and where they lead others will follow. The health systems illustrated here are those their peers identified as being the most innovative provider organizations in the country.

Quality Care at Sustainable Costs

Delivering high quality of patient care at a sustainable cost is the holy grail of health care – it’s quite literally one of the top priorities of every provider organization in the country. This is where, at least according to this year’s participants, Mayo and Kaiser really stand out. This is a dramatic shift from previous years.

Healthcare Transformation

Providing care to patients is not static – it’s constantly evolving. For the past 4 years the health systems identified by peers has remained relatively constant except for this year. Now we are seeing the VA starting to get mentioned which has never happened before. We’re interested to see if this was a one year blip, an anomaly if you will, or does this reflect a very overdue turnaround at the VA.

Aggregate Reputation Mindshare

It’s interesting to note the changes in reputation mindshare over the past few years especially since there is only a very small percentage of participants who have participated each year in this research.

Providing healthcare is no mean feat these days. Regulatory compliance is becoming more burdensome by the day, pressure on clinical staff is seemingly never-ending, and demands from patients, employers, payers, and the government all combine to create nearly sepsis levels of stress. That any innovation, transformation, care quality improvement, or cost reductions could occur in a “pressure cooker” environment such as this is, frankly, remarkable.

Is it any wonder then that hospitals continue to look to one another to see how they can keep their respective heads above water, let alone thrive. This is the very reason we do this research every year. To see which organizations other hospitals look to as examples of moving healthcare forward in an increasingly difficult, and complex, industry.

To that point, in next year’s study we intend to focus more on what the focus more on what the top institutions are doing particularly well and to look more closely at the regionality of the data. Stay tuned…

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