Market Research – Eating someone Else’s Leftovers
Every business faces the same challenge: figuring out where to focus. Where are the best opportunities? What’s the best go-to-market strategy? Who are truly the toughest competitors to have to deal with?
AI’s impact on finding a new job
AI isn’t just supposed to speed up existing processes, it’s supposed to improve them. But when it comes to the world of HR and recruiting, is AI actually causing more problems that it solves by screening out good candidates before they even get the chance to get interviewed by a real person?
Patient Satisfaction Programs – The Worst of the Worst
For many healthcare organizations, participating in standardized patient surveys like HCAHPS is mandatory. These government-mandated surveys are supposed to help gauge true patient satisfaction and improve care quality. But in practice, they fail miserably.
Is there a ‘best’ healthcare cloud?
While doing a great deal of calls with hospital executives recently, AI was (unsurprisingly) constantly brought up. But I noticed that cloud infrastructure was mentioned quite frequently as well. The two seemed to go almost hand-in-hand.
Are You Ignoring Your Customers? A CEO’s Costly Mistake
When a major health system reached out to their software vendor’s new CEO after a major acquisition, they expected a prompt response. As a client paying 7-figures annually for enterprise software, they assumed their concerns would matter. Months of silence cost the vendor a 9-figure renewal—and revealed a critical lesson for every business leader: ignoring customers sends a message you can’t afford.
Your Customer Satisfaction Program Is Killing Your Customer’s Satisfaction
Right from the jump I’ll just say it: most companies’ customer sat programs are pretty lousy. In fact, in many cases, they end up damaging the very relationships they were meant to improve. Here’s why…
Hunters and Farmers in Customer Success: Why We Need to Rethink Who We Put in the Role
In sales, the classic “hunters vs. farmers” analogy has long shaped hiring strategies. Successful hunters develop and research their qualified pipeline and close deals; farmers cultivate existing relationships and grow revenue over time. Traditionally, hunters land in sales and farmers in account management or customer success.
Why Customer Success is the New Sales: The Shift to Retention & Expansion
In today’s rapidly evolving business landscape, the traditional sales model is undergoing a fundamental transformation. As customer acquisition costs rise and subscription-based models become the norm, companies are realizing that the real revenue opportunity lies not just in landing the deal—but in keeping and growing it. Enter: customer success.
Are Customer Success Strategies Really Worth It?
Customer success has become a buzzword, with companies investing heavily in dedicated teams, sophisticated software, and data-driven strategies. But is it truly worth the investment, or is it just another trend that over promises and under delivers?
Should CEOs publicly discuss Politics?
Politics are a hot topic, especially this time of year, and it’s hard to stay above the fray. To that point, we’ve seen several CEOs publicly state on LinkedIn which politician they support and it got us wondering if that’s a great idea or not.
Specifically, when a CEO posts something on LinkedIn, the industry might naturally conclude that the CEO is also speaking for their company and, as such, is that appropriate? What do their employees think?
This is certainly a very touchy subject that we, of course, just had to quickly research. The results are exceptionally, and overwhelmingly, clear. Just don’t… 😉